People seldom grasp the true meaning of the word “encourage”. They think of it as some kind of cheer leading or perhaps a parent praising their child for a good report card. This really shortchanges the whole idea of encouragement. When you are in the market for a business success speaker, you want someone who can provide real encouragement to the entire audience. By definition, encourage means that you fill someone with the courage they currently lack. By inference, this means that you want to provide them the necessary impetus to tackle a dangerous, difficult, or merely necessary task with renewed determination to succeed.
Even if you are using a virtual keynote speaker rather than making an in-person presentation, you still want someone who can fire up the audience. You want your people to leave the presentation with the determination to set the world on fire right now. Considering the amount of time and money you expend, you want to achieve a major pop in enthusiasm from your business success speaker. Anything less than this, and you end up with the sort of mandatory attendance event that employees ridicule without mercy.
You have to make it count. The only way to measure success is in increased productivity as a result of your in-person or virtual keynote speaker making an impression that sticks with people. The idea isn’t to make people feel good about what they are already accomplishing on a daily basis. You want them to charge out and start being more effective than they ever were before. That is the true meaning of encouragement.
For more information, please contact Ryan Berman.